DSpace Collection: International College / วิทยาลัยนานาชาติ
http://ithesis-ir.su.ac.th/dspace/handle/123456789/19
International College / วิทยาลัยนานาชาติ2023-08-12T12:13:11ZThe Influence of Organizational factors on Innovative Knowledge Implication for MNCs Automobile in Thailand
http://ithesis-ir.su.ac.th/dspace/handle/123456789/4252
Title: The Influence of Organizational factors on Innovative Knowledge Implication for MNCs Automobile in Thailand; อิทธิพลต่อความสำเร็จของการถ่ายทอดองค์ความรู้ด้านนวัตกรรม ในองค์กรธุรกิจข้ามชาติในภาคอุตสาหกรรมการผลิตรถยนต์ในประเทศไทย
Abstract: The paper proposes a model explaining the link between organization context in subsidiaries of automobile MNCs and innovative knowledge transfer in roles of multinational corporations in Thailand that can make a strategic contribution in MNCs’ network for innovation performance and global innovation. In organizational MNC factors, this study explores the concept of local innovation, internal/external integration capacity and strategic alliances/partnership from international business literature to a manufacturing context, become an integral part of organizations’ business strategies.
Three research objectives were derived to guide the entire research and examine how the important concepts in the role of innovative knowledge transfer in fostering knowledge quality and how integrated innovation capacity of an organization. Specifically, the first objective was to investigate the conceptualizations of local innovation, internal/external integration capacity, strategic alliance/partnership and to explain the potential of innovative knowledge transfer dimension as knowledge replication and knowledge adaptation becoming to the efficiency of innovation performance and global innovation for MNCs automobile in Thailand. The second objective is to state with a review of several literature in field of organizational context and innovative knowledge transfer to compose a set of contracts were subsequently validated through a primary survey based on a structured questionnaire on a sample size of 380 respondents from the automobile industrial domain in Thailand. And the third objective is to contribute to the essential of organization factors and innovative knowledge transfer through a theoretical contribution of this research and provide the practical implications to innovation performance and global innovation.
Measurement development is one of the major objective and research contribution of the study. A quantitative approach was used to achieve this objective. This research development instrument based on literature reviews and conduct with quantitative methods were questionnaire survey and construct analysis. The collected data was analyzed by using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). A measurement scales were finalized by employing 20 items to measure 4 dimension of organization factors, 10 items to measure 2 dimension of innovative knowledge transfer, 9 items to measure 2 dimension of company performance. Additionally, the development measurement could contribute to theoretical implications.
The data was collected from five MNCs automobile industry in Industrial Estate in Thailand and analyzed by Structural Equation Modeling analysis (SEM). The structural model was used to assess the hypothesized relationship between latent variables for achieving the first objective of this study. Two endogenous variables consist of local innovation, internal integration capacity and two exogenous variables consist of external integration capacity and strategic alliance/partnership. The results verify that relationship strength by 12 hypotheses were derived based on the identified constructs and were subsequently validated has a significant positive impact on the validating the hypotheses, it was observed that while organizational contexts was positive associated with innovative knowledge transfer. Moreover, it was also observed that both innovative knowledge transfer and the quality of knowledge were positively to innovation performance and global innovation.
This study contributes to the theoretical advancement by a theoretical model of innovative knowledge transfer is mainly interested in positive evidence in favor of a moderator effect of innovative knowledge transfer as knowledge replication and knowledge adaptation on the relationship between local innovation, internal/external integrated capacity, and strategic alliance/partnership in MNCs organization and innovation performance and global innovation. The results reveal that both of replication knowledge and adaptation knowledge were tested as the mediators the relationships between the independent variables and dependent variable.
Interestingly, the findings provide important implications for MNCs automobile in Thailand to understand the relationship between organizational factors and the significant dimension of innovation knowledge that supported by local innovation, internal/external integrated capacity, and strategic alliance/ partnership, which can serve as a guideline for the company to appropriately develop its innovation strategies. Nonetheless, the limitations of the results were discussed, and the important recommendations were provided for the future study.; -
Description: Doctor of Philosophy (Ph.D.); ปรัชญาดุษฎีบัณฑิต (ปร.ด.)0025-01-01T00:00:00ZNiche Strategy and Niche Strategic Implementation for small business in the Hospitality Industry: An empirical investigation
http://ithesis-ir.su.ac.th/dspace/handle/123456789/4032
Title: Niche Strategy and Niche Strategic Implementation for small business in the Hospitality Industry: An empirical investigation; กลยุทธ์มุ่งเน้นการตลาดเฉพาะส่วน และการนำกลยุทธ์มุ่งเน้นการตลาดเฉพาะส่วนไปปฏิบัติสำหรับธุรกิจขนาดเล็กในอุตสาหกรรมบริการ: การตรวจสอบเชิงประจักษ์
Abstract: This thesis studies the implementation of niche marketing strategy in the hospitality industry. A conceptual framework was developed to examine the model of niche strategic implementation, which was validated with the empirical data set. This thesis investigates the relationship of niche characteristic, niche strategic implementation, which will affect to the niche organizational performance. Three research objectives were derived from the gap of literature review about niche strategy implementation to guide the entire research and examine how the important concepts for niche strategy implementation. First objective is to study the characteristic of niche strategy company.
The measurement development were the use of quantitative approach was applied to achieve these objectives. The developed instrument based on literature reviews. Collecting data in the research was using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The data was collected from the owner, management and employees who are working in the small niche firm in the hospitality industry in Thailand (i.e. hotel industry, restaurant and travel agent). To cover the information of a whole organization, the sample group was divided into 4 group which are owner or top management, manager or supervisor, employee who has to contact directly with the customer (front office) and employee who do not have to contact directly with the customers (back office). The study collected approximately 420 samples.
This study contributes to the theoretical advancement by connecting the relationship between 3 variable of characteristic of niche firm, niche strategy implementation and niche organizational performance. The characteristics of niche firms were studied and mentioned in several dimensions from many authors but there were not collected into the set of characteristic of niche firms. This research has collected the important characteristics of niche firm in every dimensions and grouped it together. Practical contribution of this study was presented to recommend and offer beneficial information to small niche firm owner and management including every employee to understand the important characteristic of niche firm and learn how to be successful of implementing niche strategy in their organization. Many authors and organization perceived since several years ago about organizational strategy will mostly fail during the implementation. However, 7 factors of niche strategy implementation which have been presented in this research will assist small niche firms to understand and having an overview of how to successfully implement niche strategy in their organization which finally it could be able to create positive performance to their organization. Lastly, the industry and policy contribution from this research was a valuable information and data to the government especially the government agencies which responsible for overseeing SEM business and regulatory agencies in the hospitality industry in Thailand. Because the hospitality industry is one of the very most important industry of Thailand which include several business such as hotel, restaurant, travel agency and etc. This information also could be a part of decision making process for the policy maker in order to promote the new policy to help small niche firms to be successful because the great success of many small niche firms could generate a huge success for the whole hospitality industry which will finally link to the great success of Thailand as well.
The result identified the relationship between 3 variable of niche characteristic, niche strategy implementation and niche performance. Empirical research shows the positive between these 3 variables especially the mediating effect of niche strategy implementation that influence the performance of small niche firms. The findings were interpreted in the relation to the previous studies and adapted to the present hospitality industry in Thailand. Research implication offered the valuable and updated information for practical and academic section of niche strategy field. Finally The limitations which happened during conducting and organizing of this research were discussed and the important recommendations were expressed in order to provide the beneficial information for future study.; -
Description: Doctor of Philosophy (Ph.D.); ปรัชญาดุษฎีบัณฑิต (ปร.ด.)0001-01-01T00:00:00ZExploring the effects of branding, online factors and motivational factors on online impulse buying of beauty products :An application of Stimulus-Organism- Response model
http://ithesis-ir.su.ac.th/dspace/handle/123456789/4035
Title: Exploring the effects of branding, online factors and motivational factors on online impulse buying of beauty products :An application of Stimulus-Organism- Response model; การสำรวจผลกระทบของการสร้างตราสินค้า ปัจจัยด้านออนไลน์ และปัจจัยด้านแรงจูงใจต่อการซื้อโดยฉับพลันออนไลน์ของผลิตภัณฑ์ความงาม: การประยุกต์ใช้แบบจำลองการกระตุ้น กลไก การตอบสนอง
Abstract: The objectives of this research were 1) to identify the products and brand factors influencing the online impulse buying; 2) to study the products and brand factors affecting the motivational factors; 3) to investigate the influence of online factors on online impulse buying; 4) to explore the impact of online factors on motivational factors; 5) to examine the effect of motivational factors on impulse buying. All data were collected from 400 consumer in Thailand that the sampling method on this empirical research was purposive sampling method to identify sample target with the consumers aged 18 years and over who have experience in purchasing both international and local brands of beauty products through online channels. This research analysis method was analyzed by using descriptive statistical analysis (frequency, percentage, mean, standard deviation) and inferential statistics (Structural Equation Modeling (SEM) Amos).
The research’s findings described that the motivation factors have positively associate with online impulse buying. Motivation factors consist of five variables: self-satisfaction, self-presentation, self-congruence, hedonic and utilitarian. Products and brand factors positively associate with motivation factors. Products and brand factors consist of four variables: product quality, brand personality, brand image and brand emotion attachment. Online factors positively associate with motivation factors. Online factors consist of four variables: online review (eWOM), web design quality, web experience and web content. For the mediation effect, the mediation effect of motivation factors between product and brand factors and online impulse buying is supported, the mediation effect of motivation factors between online factors and online impulse buying is supported.
Based on the research findings, the theoretical contribution offers a comprehensive framework and provides the product and brand factors, online factors and motivational factors on online impulsive purchase of beauty items based on S-O-R theory. Meanwhile, the practical contribution is offered to the online businesses may consider utilizing these evaluations as marketing strategies to influence customers' impulsive purchasing behavior by acting as effective environmental and motivational influences.; -
Description: Doctor of Philosophy (Ph.D.); ปรัชญาดุษฎีบัณฑิต (ปร.ด.)0001-01-01T00:00:00ZTHE EFFECT OF EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL PERFORMANCE IN MULTINATIONAL COMPANY (MNCS) IN THAILAND
http://ithesis-ir.su.ac.th/dspace/handle/123456789/4033
Title: THE EFFECT OF EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL PERFORMANCE IN MULTINATIONAL COMPANY (MNCS) IN THAILAND; ผลกระทบของความผูกพันธ์ของพนักงานต่อผลงานขององค์กรที่เป็นบริษัทต่างชาติ
Abstract: This study investigated the phenomenon of employee engagement in multinational companies in Thailand. The aim was to identify the factors that affected employee engagement. There were five objectives set, which investigated the interrelationships of employee engagement, and organizational performance, and turnover intention. The research was conducted using a survey of employees of Thai subsidiaries of multinational companies (n = 423). The sample was selected using convenience sampling, with demographic and professional statistics collected to investigate the characteristics of the sample. Data analysis included descriptive statistics and structural equation modeling (SEM).
The descriptive statistics showed that the overall level of employee engagement was only moderate, but that there was a slightly higher level of engagement for the parent company than for the Thai subsidiary. It was also shown that employee engagement with the subsidiary had a positive effect on employee engagement with the parent company. The structural equation modelling process identified factors in employee engagement including employee trust, organizational identification and employee exchange ideology. Employee engagement was shown to influence employee satisfaction, employee commitment and organizational citizenship behavior. Employee engagement was also shown to have a significant effect on employee performance and turnover intentions (negative). Employee trust had a negative effect on turnover intentions, but did not influence employee performance. Employee satisfaction and employee commitment both significantly affected turnover intentions (negative) and employee performance. Organizational citizenship behavior did not influence turnover intention, but did influence employee performance. Thus, the internal relationships of the structural model revealed that there is a complex set of relationships between the various employee attitudes identified.
These findings have both academic and managerial implications. The academic implication is that employee engagement is associated with a wide range of employee attitudes and beliefs about the company. Another implication is that there may be a difference between employee engagement with the subsidiary of a multinational company and with the multinational company itself. Managerial implications of the study include that managers should address employee engagement and create conditions for engagement in order to boost performance and reduce turnover intentions.
There are several limitations to this study. The research did not investigate cultural differences between the Thai subsidiary and multinational parent company, and did not examine the differences between companies in detail. It also only investigated multinational subsidiaries, meaning the phenomena studied could be different in domestic companies. These limitations offer opportunities for further research, especially investigating employee engagement in subsidiaries and parent companies and cross-cultural comparisons.; -
Description: Doctor of Philosophy (Ph.D.); ปรัชญาดุษฎีบัณฑิต (ปร.ด.)0001-01-01T00:00:00Z