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Issue DateTitleAuthor(s)
4Characteristics and Leadership of Social Entrepreneurs Influencing The Effectiveness of Social EnterpriseSupavitar KOOLAUPPAHARD; สุภาวิตา กุลอุปฮาด; THANAKRIT SANGCHOEY; ธนกฤต สังข์เฉย; Silpakorn University; THANAKRIT SANGCHOEY; ธนกฤต สังข์เฉย; sangchoey_t@su.ac.th; sangchoey_t@su.ac.th
28INTEGRATED MARKETING COMMUNICATION STRATEGY AND SERVICE QUALITY STRATEGY AFFECT THE SELECTION OF CONSUMER FITNESS CENTER SERVICES THE OLYMPIC FITNESS CLUB CASE STUDYPattramas PROMSA; ภัทรามาศ พรหมสา; Phrutsaya Piyanusorn; ภฤศญา ปิยนุสรณ์; Silpakorn University; Phrutsaya Piyanusorn; ภฤศญา ปิยนุสรณ์; PIYANUSORN_P@SU.AC.TH; PIYANUSORN_P@SU.AC.TH
22DEVELOPING A SERVICE INNOVATION MODEL FOR GAINING A COMPETITIVE ADVANTAGE IN THE SMALL HOTEL BUSINESS IN PHUKET.Nattawut MAOPRAMAN; ณัฐวุฒิ เหมาะประมาณ; Rachanon Taweephol; ระชานนท์ ทวีผล; Silpakorn University; Rachanon Taweephol; ระชานนท์ ทวีผล; rachanon@ms.su.ac.th; rachanon@ms.su.ac.th

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