Visual Transformation Design of Dialects in Sichuan and Chongqing Region

Abstract

Through the hypothesis that dialects can carry out effective visual transformation design, through the extension of the semiotic theory of Syntactics, Semantics, and Pragmatics, three participatory action research workshops will be carried out based on action research. Syntactics selects dialect vocabulary for visual cognition transformation; explores the cross-border integration and development of visual symbols by studying emoticons in the Sichuan dialect; proposes text design, voice interaction, and material media intervention construct visual transformation methods to implement dialect visual transformation in cities. Three participatory action research workshops were carried out cyclically. The results were obtained and discussed through focus group participation. From the dialect and symbol selection types, it is concluded that: (1) Dialect combined with international symbol visual transformation. (2) Visual transformation of dialect combined with regional symbols.Apply the results of data collection in design practice in China. First, select representative dialect vocabulary combined with the international symbol panda, and use design levels and semiotic extensions to carry out visual transformation design, and then select standard dialect vocabulary combined with regional symbols "Bang Bang", "Chongqing Staircase", "Diao Jiao Lou" and other applications Symbiotic design means visual transformation. On this basis, the new characters combined with the designed dialects and symbols are used in Chongqing to enhance the town's image. Through the design feedback in the form of a questionnaire survey, the validity of the design method was tested again. It was found that the new design research method can be applied to other design research and projects related to dialects in Sichuan and Chongqing. This research provides them with a design research paradigm.Finally, back to the problem of dialect visual transformation, the ultimate goal of dialect protection is to promote and use. We should not only focus on dialect protection but should take more ways to encourage dialects. Dialects are not disappearing but a kind of regeneration.

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