Please use this identifier to cite or link to this item: http://ithesis-ir.su.ac.th/dspace/handle/123456789/4977
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dc.contributorZiran QUen
dc.contributorZiran QUth
dc.contributor.advisorChoosak Pornsingen
dc.contributor.advisorชูศักดิ์ พรสิงห์th
dc.contributor.otherSilpakorn Universityen
dc.date.accessioned2024-04-25T03:09:52Z-
dc.date.available2024-04-25T03:09:52Z-
dc.date.created2024
dc.date.issued28/6/2024
dc.identifier.urihttp://ithesis-ir.su.ac.th/dspace/handle/123456789/4977-
dc.description.abstractThis research aims to understand and quantify the impact of digital transformation on tobacco supply chain procurement in China. An empirical study is conducted focusing on Yuxi Zhongyan Tobacco Seed Co., Ltd as a case study. The significance and objectives of the research are presented first. Then a literature review synthesizes previous studies on supply chain procurement evaluation, logistics and supply chain performance, digital empowerment, and tobacco industry digital transformation. Next, the methodology based on the Greyscale Evaluation method and Fuzzy Analytical Hierarchy Process is detailed, including designing the evaluation indicator system, determining weights, and establishing the performance model. Data analysis provides results on the differences in supply chain performance across cities and enlightenment for management practices. Finally, conclusions summarize the influence of digital transformation on flexibility, efficiency, costs, competitive advantage, and strategic leverage. The research contributes an assessment framework and implications to guide the digital upgrade of tobacco supply chains in China.en
dc.description.abstract-th
dc.language.isoen
dc.publisherSilpakorn University
dc.rightsSilpakorn University
dc.subjectDigital Transformationen
dc.subjectTobacco Industryen
dc.subjectSupply Chain Procurementen
dc.subjectEmpirical Studyen
dc.subjectChina's Tobacco Marketen
dc.subjectDigital Economyen
dc.subjectLogistics Performanceen
dc.subjectGreyscale Evaluationen
dc.subjectFuzzy Analytical Hierarchy Process (Fuzzy-AHP)en
dc.subjectSupply Chain Managementen
dc.subjectInformation Technologyen
dc.subject.classificationEngineeringen
dc.subject.classificationInformation and communicationen
dc.titleThe Significance and Impact of Digital Transformation on Tobacco Supply Chain Procurement in China: An Empirical Studyen
dc.title-th
dc.typeThesisen
dc.typeวิทยานิพนธ์th
dc.contributor.coadvisorChoosak Pornsingen
dc.contributor.coadvisorชูศักดิ์ พรสิงห์th
dc.contributor.emailadvisorpornsing_c@su.ac.th
dc.contributor.emailcoadvisorpornsing_c@su.ac.th
dc.description.degreenameMaster of Engineering (M.Eng.)en
dc.description.degreenameวิศวกรรมศาสตรมหาบัณฑิต (วศ.ม)th
dc.description.degreelevelMaster's Degreeen
dc.description.degreelevelปริญญาโทth
dc.description.degreedisciplineINDUSTRIAL ENGINEERING AND MANAGEMENTen
dc.description.degreedisciplineวิศวกรรมอุตสาหการและการจัดการth
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