Reviving Hakka's Wedding Rituals through Contemporary Cultural Adaptation Approach

Abstract

This research addressed the problem of traditional Hakka wedding customs gradually declining due to modernization. The majority of new Hakka descendants are unaware of the traditional wedding ritual and tend to merge into Western practice. This research used contemporary aesthetics as a design concept to revive and promote these traditions. Utilizing a mixed-methods approach, the study combined qualitative and quantitative techniques. Qualitative research methods included interviews and surveys to gather insights from Hakka community members, artists, and cultural experts. The quantitative study used a questionnaire to examine cultural, traditional, authenticity, charm and emotional factors to assess their impact on the willingness to adopt Hakka weddings. The findings indicated that all these factors positively influence the younger generation's willingness to adopt Hakka weddings. The research highlighted a contemporary approach combined with visual literacy, semiotics theory, culture industry and 21st-century design concept theories in enhancing the visibility and relevance of Hakka wedding traditions, offering practical recommendations for cultural preservation initiatives. This dissertation provided a framework for artists to utilize contemporary art to promote and sustain cultural heritage.

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