Development Strategy of Leisure Sports to Improve Physical Fitness for Employees of the Small and Medium Enterprise in Fuzhou City

Abstract

In China, national policy initiatives include "Healthy China 2030" in creating conditions for easy access to physical fitness activities and implementation of projects on improving employee health in various industries, with particular emphasis on SMEs. The research aims are (1) to study the current situation of physical fitness of employees in small and medium enterprises (SMEs) in Fuzhou City. (2) to develop the strategy of leisure sports to improve physical fitness for employees of the small and medium enterprise (SMEs) in Fuzhou city. (3) to evaluate the leisure sport strategy aiming at improving the physical fitness of employees in SMEs in Fuzhou city. This study adopted the R&D research method, collected data by questionnaire with 400 SME employees and interview with 10 leaders in Fuzhou City. Then the researcher analyzed the data by descriptive statistical analysis and content analysis. A SWOT analysis was used to synthesise qualitative and quantitative data, then the strategy was developed through TOWS Matrix, and finally a two-month experiment was conducted with 54 participants to test the effectiveness of the strategy.

The results of this study found that:(1) The current state of employee leisure sports in Fuzhou City’s small and medium-sized enterprises (SMEs) reveals 8 strengths, 6 weaknesses, 10 opportunities, and 5 threats. These findings highlight that while SMEs offer supportive policies and access to sports facilities, areas such as equipment funding, professional guidance, and dedicated sports venues still need improvement; (2) In response to the analysis of employee leisure sports participation in Fuzhou SMEs, this study proposes 4 SO strategies, 4 ST strategies, 4 WO strategies, and 4 WT strategies. These strategies focus on enhancing health management, securing sponsorships, expanding employee access to sportsm facilities, improving feedback systems, and providing necessary equipment and guidance; (3) The development strategies can significantly improve physical fitness for employees in SMEs. In general, If the development strategies proposed in this study are implemented, they are expected to enhance employee engagement in leisure sports, improve overall physical fitness, and contribute to the sustainable development of workplace health and wellness programs in Fuzhou’s SMEs.

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