Guidelines policy for rural tourism in Zhumadian

Abstract

This study adopts the R&D method, integrating both qualitative and quantitative research approaches. First, through a literature review, previous studies on rural tourism development models were comprehensively reviewed and analyzed to establish the theoretical foundation of this research. Secondly, a questionnaire survey was employed to collect data on tourists' participation, needs, and preferences regarding rural tourism in Zhumadian, thereby gaining a deeper understanding of the actual situation and preferences of the tourist group.Subsequently, interviews were conducted with government officials, tourism experts, and local residents to discuss their insights on the design and implementation of rural tourism models. Subsequently, interviews were conducted with government officials, tourism experts, and local residents to discuss their insights on the design and implementation of rural tourism models. Based on these discussions, a policy guide for rural tourism development suited to the Zhumadian area was formulated. Finally, an expert seminar was held to evaluate the effectiveness of this model through expert discussions. This thesis is guided by the 4M theory and sustainable development theory, utilizing comprehensive survey questionnaires and field visits to explore the highlights in the process and current status of rural tourism in Zhumadian.In the process of the rapid development of tourism in Zhumadian, several problems have also emerged, such as a relatively single rural tourism development model, outdated marketing and promotion methods, all of which hinder the economic development of rural tourism in Zhumadian. Additionally, through tourist satisfaction surveys and a SWOT analysis of the development of rural tourism in Zhumadian, this paper provides a clear understanding and in-depth analysis of the issues in the development of rural tourism in Zhumadian. It also explores policies for the development of rural tourism in Zhumadian and proposes a policy guide for its development.

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