The Research on the Cultural Inheritance of Jingpo Ethnic Costume to Protect the Culture Value Toward the Modern Application

Abstract

China is comprised of multiple ethnic cultures, interwoven, fifty-six ethnic groups, which contributed to its vibrant cultural diversity, and the Jingpo ethnic group is one of them. The costume culture, as part of the Intangible Cultural Heritage, is an essential component of the Jingpo ethnic group's colorful and diverse ethnic culture. It not only reflects the aesthetic values of this ethnic group and records its historical development but also mirrors the Jingpo people's production and daily life. Moreover, it is a significant representation of their ethnic spirit and culture.

The traditional costume of the Jingpo ethnic group is currently facing issues of protection, inheritance, and dissemination. This study focuses on the traditional costume of the Jingpo ethnic group in the Dehong Dai and Jingpo Autonomous Prefecture, Yunnan Province. Through an analysis of historical records, books, and literature, and utilizing the perspective of Memetics, the research examines the current development status, stylistic characteristics, color features, patterns and their meanings, decorative elements, materials and craftsmanship, as well as aesthetic traits of the traditional costume of the Jingpo ethnic group in Dehong Prefecture. By comparing it with modern clothing, the study reveals that due to the influence of environmental and societal factors, the traditional costume culture is changing, including the weakening of distinguishing features, the disappearance of certain traditional patterns, and limitations in cultural dissemination channels.

The research, through field investigations and interviews with inheritors of intangible cultural heritage, analyzes the challenges faced by the Jingpo ethnic group's traditional costume in terms of inheritance and identifies the protection needs of the inheritors. A review of the literature and case analysis reveals that new applications in design and dissemination are essential ways to protect traditional culture. Additionally, by researching the local tourism market and analyzing user demands, the study employs semiotic translation methods to design products that can effectively promote the culture of the Jingpo ethnic group's traditional costume.

Based on the analysis of traditional costume culture through the lens of Memetics, this research extracts cultural memes that represent the essence of traditional costumes. Using the TBS（Tangible Behavior Symbolism） design approach, modern applications are created from the tangible, behavior, and symbolism layers of culture, forming a pathway for cultural dissemination. Regarding protection, cultural and creative products enhance the cultural identity of the local people toward traditional costumes through display and experience and increase tourists' awareness of Jingpo ethnic group attire. Concerning dissemination, through the interaction and promotion of cultural and creative products, the traditional costume culture of the Jingpo ethnic group can be effectively preserved, preventing its loss in the process of modernization. By using products as a medium for cultural transmission, more people can gain an understanding and appreciation of the Jingpo ethnic group's traditional costume culture.

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