The Strategy of Sports Tourism Management to Promote Tourist Attractions of Taihang Mountain Grand Canyon in Shanxi

Abstract

The research purposes of this study are (1) To study and analysis the current situation of the sports tourism management in Taihang Mountain Grand Canyon in Shanxi.; (2) To develop the strategy of sports tourism management to promote tourist attractions of Taihang Mountain Grand Canyon in Shanxi; (3) To validate the feasibility of the strategy of the sports tourism management to promote tourist attractions of Taihang Mountain Grand Canyon in Shanxi. This study adopted the R&D research method, which collected data through the documentary analysis method, inquiry method, and interview method. The main research tools applied to this study are a questionnaire and an interview form. The author first conducted a questionnaire survey on 400 tourists traveling to the Shanxi Taihang Grand Canyon Tourist Attractions in order to collect relevant quantitative data, and then conducted interviews with 10 key information providers to collect releva6nt qualitative data. The author then carried out a descriptive statistical analysis of the quantitative data, a content analysis of the qualitative data, a SWOT analysis to integrate the quantitative and qualitative data, a TOWS matrix to suggest pertinent strategies, and a Connoisseurship session with 10 experts to validate the strategies, and the feasibility of the strategy was validated again through interviews after connoisseurship.

The results of the study found that: (1) the current situation of sports tourism management the tourist attractions of Taihang Mountain Grand Canyon in Shanxi has 10 strengths, 8 weaknesses, 8 opportunities and 7 threats, and there is still a lot of space that can be further developed and optimised; (2) in response to the results of the analysis of the current situation of sports tourism management the tourist attractions of Taihang Mountain Grand Canyon in Shanxi, this study proposes 8 SO strategies, 7 ST strategies, 8 WO strategies, and 7 WT strategies in order to improve the high-quality development of the tourist attractions of Taihang Mountain Grand Canyon in Shanxi; and (3) The experts who participated in the connoisseurship agreed that these strategies have high feasibility and are in line with the current development needs of the tourist attractions of Taihang Mountain Grand Canyon in Shanxi, and finally there are 4 SO strategies, 4 ST strategies, 4 WO strategies and 4 WT strategies. Generally, this study combines the natural resources and ecological environment of the sports tourism attractions of Taihang Mountain Grand Canyon in Shanxi, and proposes a diversified development path.

The research purposes of this study are (1) To study and analysis the current situation of the sports tourism management in Taihang Mountain Grand Canyon in Shanxi.; (2) To develop the strategy of sports tourism management to promote tourist attractions of Taihang Mountain Grand Canyon in Shanxi; (3) To validate the feasibility of the strategy of the sports tourism management to promote tourist attractions of Taihang Mountain Grand Canyon in Shanxi. This study adopted the R&D research method, which collected data through the documentary analysis method, inquiry method, and interview method. The main research tools applied to this study are a questionnaire and an interview form. The author first conducted a questionnaire survey on 400 tourists traveling to the Shanxi Taihang Grand Canyon Tourist Attractions in order to collect relevant quantitative data, and then conducted interviews with 10 key information providers to collect releva6nt qualitative data. The author then carried out a descriptive statistical analysis of the quantitative data, a content analysis of the qualitative data, a SWOT analysis to integrate the quantitative and qualitative data, a TOWS matrix to suggest pertinent strategies, and a Connoisseurship session with 10 experts to validate the strategies, and the feasibility of the strategy was validated again through interviews after connoisseurship.

The results of the study found that: (1) the current situation of sports tourism management the tourist attractions of Taihang Mountain Grand Canyon in Shanxi has 10 strengths, 8 weaknesses, 8 opportunities and 7 threats, and there is still a lot of space that can be further developed and optimised; (2) in response to the results of the analysis of the current situation of sports tourism management the tourist attractions of Taihang Mountain Grand Canyon in Shanxi, this study proposes 8 SO strategies, 7 ST strategies, 8 WO strategies, and 7 WT strategies in order to improve the high-quality development of the tourist attractions of Taihang Mountain Grand Canyon in Shanxi; and (3) The experts who participated in the connoisseurship agreed that these strategies have high feasibility and are in line with the current development needs of the tourist attractions of Taihang Mountain Grand Canyon in Shanxi, and finally there are 4 SO strategies, 4 ST strategies, 4 WO strategies and 4 WT strategies. Generally, this study combines the natural resources and ecological environment of the sports tourism attractions of Taihang Mountain Grand Canyon in Shanxi, and proposes a diversified development path.