THE PROMOTION OF CHINESE MARTIAL SPIRIT IN THE ONLINE LIFESTYLE BRAND DESIGN OF CHINESE DRAGON CULTURE

Abstract

China's martial spirit is a military culture with Chinese characteristics, which occupies an important position in traditional culture. In recent years, with the reform of patriotic education, society has attached more and more importance to the study of martial spirit. As an important totem of the Chinese nation, the Chinese dragon is closely related to the martial spirit and has a long historical heritage. The rise of China's online lifestyle industry has become a new trend in economic development, and brands are paying more and more attention to the combination of cultural connotation and new technology. AI-Generated Content (AIGC) uses artificial intelligence to create works of art, which can improve design efficiency and promote innovation. Its combination with commercial brand design has practical value. This study aims to study the innovative design and promotion of Chinese dragon culture and martial spirit through online lifestyle product brands. This study uses AI-Generated Content tools to put into practical design, establish online lifestyle brands, and spread martial spirit to young people. This study has built an interdisciplinary and cross-field professional team by integrating high-quality resources from the government, universities and the Internet. In the process of project training and research and development, the research team focused on the combination of theory and practice, not only deeply excavating the historical heritage of martial culture, but also actively exploring its application scenarios in modern society, forming a set of replicable and popularizable martial spirit communication system. The research results have practical significance in enhancing cultural confidence, cultivating national spirit, and improving the quality of the people, and provide practical guidance for the modernization transformation of dragon culture and martial spirit.

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