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Issue Date
Title
Author(s)
24
The Influence of Gamification Concept on Product Purchasing Intention towards Online Shopping Platform of Consumers in Bangkok
Chinnipha SAWANGCHOM
;
จิณห์นิภา สว่างโฉม
;
Chuanchuen Akkawanitcha
;
ชวนชื่น อัคคะวณิชชา
;
Silpakorn University
;
Chuanchuen Akkawanitcha
;
ชวนชื่น อัคคะวณิชชา
;
akkawanitcha@hotmail.com
;
akkawanitcha@hotmail.com
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Subject
1
Business
1
Competition
1
Customer engagement
1
Gamification concept
1
Intention to purchase online shop...
1
Online shopping platform
1
การแข่งขัน
1
การได้รับรางวัล
1
ความผูกพันของลูกค้า
1
ความเพลิดเพลินในการซื้อสินค้าออนไลน์
.
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