Design Strategy of Street Culture Development in China

Abstract

In contemporary times, the original rebellious spirit of street culture has been weakened. As the development of street culture in China has been impacted and influenced by foreign cultures, more and more young people have their own independent aesthetic standards and no longer choose to follow the crowd. The increase of the demand group also leads to the emergence of a large number of independent street fashion brands in China, but at present, the problem of most brands is the lack of influence and design. This is mainly reflected in the fact that many brands have no innovation ability and no breakthrough, so most street brands in China have no soul, only repeated copying and no originality. This study strives to solve these problems, which has guiding significance for the benign development of Chinese street culture.

The purpose of this study is to find new design strategies to present a new perspective of Chinese street culture. Create a unique Chinese street culture and spread it to the public. To make the image of Chinese street culture is more international and more suitable for the current trend. The methodology of this research is a Practice-based Research combined with Applied Research. In this research, note-taking, interviewing, observing, photographing, and video recording were applied to primarily identify the concept of “Street culture”. To develop and promote Street culture in China by presenting new design strategies. This research was a combination of local culture and technical aesthetics.

The results show that the quilting art is a good way to express the elements of Chinese street culture. This research will benefit artists, fashion designers, and people in the creative field, and will be of great inspiration to the future development of Chinese street culture. New knowledge systems based on design strategies obtained by researcher, hopes to produce these elements in the form of clothing by looking for the most accurate Chinese street elements, using the correct technology, and combining the technical aesthetic principles. Summarize the process of design and production, and get a design strategy that helps to develop Chinese street culture. To find guidance for the development of contemporary Chinese street culture, the experimental fabric made by quilting art is used to reflect the technical aesthetics.

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