The influence of green corporate identity and green supply chain management on performance of the international business

Abstract

The objectives of this research were 1) to study green corporate identity, employee’s green personal-social identification, green supply chain management, and green business performance in automobile manufacturing industry in Thailand; 2) to investigate a positive influence of the green corporate identity on employee’s green personal identification, employee’s green social identification, and green supply chain management in automobile manufacturing industry in Thailand; 3) to investigate a positive influence of the employee’s green personal identification on employee’s green social identification, green supply chain management, and green business performance in automobile manufacturing industry in Thailand; 4) to investigate a positive influence of employee’s green social identification on green supply chain management, and green business performance in automobile manufacturing industry in Thailand; 5) to investigate a positive influence of green supply chain management on green business performance in automobile manufacturing industry in Thailand; and 6) to study a positive influence of green corporate identity on green business performance in automobile manufacturing industry in Thailand through employee’s green personal-social identification and green supply chain management. The data were collected from 400 employees working in international automobile manufacturing companies, by using purposive sampling method to identify the target samples and followed by proportional sampling method to collect data within the purposed areas. Statistics used in the data analysis included descriptive statistics covering frequency, percentage, mean, and standard deviation, and inferential statistics including structural equation modeling.

The findings indicated that employees in automobile manufacturing industry in Thailand had opinion towards green corporate identity, employee’s green personal-social identification, green supply chain management, and green business performance in high and extremely high level. Regarding hypothesis investigation, the study indicated that green corporate identity had standardized direct effects on employee’s green personal identification with the standardized estimate as of 0.664, employee’s green social identification with the standardized estimate as of 0.151, and green supply chain management with the standardized estimate as of 0.823. In the meantime, employee’s green personal identification had standardized direct effects on employee’s green social identification with the standardized estimate as of 0.699, and green business performance with the standardized estimate as of 0.313. In addition, employee’s green social identification had standardized direct effects on green supply chain management with the standardized estimate as of 0.106 and green business performance with the standardized estimate as of 0.115. Lastly, green supply chain management had standardized direct effects on green business performance with the standardized estimate as of 0.485 at the statistically significant level as of 0.05.

The managerial implication implies that automobile manufacturing industry in Thailand can utilize green corporate communication, visual identity, employee behaviour, culture, policy, forces and drivers and products and service to create green corporate identity and employees’ identification, which can finally influence green supply chain management: green design; green procurement; green manufacturing; green reverse; green logistics; and green marketing, and green business performance: economic performance; environmental performance and social performance. In the meantime, theoretical implication advocates that green corporate identity can have an influence on green business performance through employee’s green personal-social identification and green supply chain management. Lastly, the policy implication encourages the related governmental agencies to promote automobile manufacturing industry’s environmental business operation.

-