A Study of Fengshiye New Design elements in Dessert mold and Packaging Design

Abstract

Fengshiye is a stone statue of a lion head and body, which has the social and cultural significance of warding off wind and sand, warding off evil spirits, and prolonging heirship. It is a folk custom unique to southern Fujian and Kinmen, and is one of the intangible cultural heritages of Fujian Province. Due to the changes in social history and the development of communication technology, it is important to preserve and innovate the traditional culture of fengshiye.

Based on fengshiye, this study explores the possibility of innovating the application of traditional elements in the field of design through modernization theories. It aims to innovate the traditional image of fengshiye and apply it to pastry modeling and packaging design. The research methodology includes literature review, fieldwork, interviews with folklore experts, and case study analysis, etc. By extracting the line outline of fengshiye sculpture and combining it with minimalism for design innovation. 3D printing technology was utilized to create a dessert model, and the new image was applied to dessert and packaging design.

The results show that the innovative fengshiye image breaks the traditional stone sculpture image of the stylized graphic stereotypes and opens up a free space for artistic expression, and this kind of design that combines theory and practice is very useful for perfecting the fengshiye cultural theory system. It meets the aesthetic needs of young people while retaining traditional features and uniqueness, providing a new design solution for the cultural and creative food industry.

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