Policy Guidelines for Improving Sports Tourism Resources in Zhumadian

Abstract

The purpose of this study is to develop policy guidelines for improving sports tourism resources in Zhumadian. The research objectives include 1)To study the current situation of sports tourism resources in Zhumadian ;2)To develop the policy guidelines that can promote the development of sports tourism resources in Zhumadian ;3)To evaluate the feasibility and adaptability of the policy guidelines for improving sports tourism resources in Zhumadian.This study adopts a combination of qualitative and quantitative research methods, including 1) literature research method, reviewing the relevant theories of sports tourism, sports tourism resources, policy guidelines and other related theories, as well as the national policy documents that vigorously develop sports tourism, in order to lay the theoretical foundation for this study; 2) questionnaire survey method, targeting tourists participating in sports tourism, sports tourism practitioners, and local residents on the status quo of sports tourism resources, to obtain Accurate and real data; 3) Interview method, for sports tourism research related experts, tourism bureau related staff interviews, a more comprehensive understanding of the current situation of sports tourism resources in Zhumadian; 4) Connoisseurship method, through the sports tourism research field experts, tourism administrators and managers to assess the feasibility of the policy guidelines, to provide valuable advice and suggestions for this study.

This study analyzes the SWOT analysis of the current situation of Zhumadian sports tourism resources and formulates policy guidelines for improving sports tourism resources in Zhumadian. 24 specific policy guidelines for improving sports tourism resources were determined. These policy guidelines are adaptable, feasible, and necessary for improving sports tourism resources in Zhumadian.This study is of practical significance for promoting the development of sports tourism in Zhumadian, and it is hoped that it can provide theoretical support for the rapid development of sports tourism in Zhumadian, and at the same time provide valuable reference for the development of sports tourism in Henan Province and even the whole country.

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