Research on the Visual symbol reconstruction in ChuiXong Yi ethnic cultural tourism

Abstract

With the rapid expansion of ethnic cultural tourism, preserving and effectively presenting Chuxiong Yi culture has become increasingly crucial. This study examines how Chuxiong Yi cultural symbols can be reinterpreted and reconstructed through modern design principles to enhance their appeal for tourism while safeguarding traditional cultural elements. Specifically, this research addresses two primary questions: (1) How can design innovations facilitate the revival and reinterpretation of traditional Yi cultural symbols for tourism purposes? (2) What impact does this symbolic reconstruction have on cultural identity and tourist engagement? Employing a mixed-methods approach—including literature analysis, field research, surveys, focus groups, and interviews—this study establishes a comprehensive framework for data collection and analysis. The research draws on theories of knowledge reproduction, symbolic capital, the tourist gaze, and authenticity to develop a model for the cultural lifecycle within Chuxiong Yi ethnic tourism. Findings indicate that cultural perceptions among local Yi residents, non-Yi locals, and tourists vary significantly, shaped by their differing levels of cultural exposure and interaction. This diversity underscores the importance of adaptable symbol reconstruction that resonates across these varied audiences. Key symbols of Chuxiong Yi culture—such as the ten-month solar calendar, Yi script, traditional attire, and cultural epics—are identified, reimagined, and applied in tourism contexts through semiotic and design methodologies. The results demonstrate that these reconstructed symbols foster deeper cultural engagement, enhance visitor satisfaction, and reinforce cultural identity. This case study not only informs the practice of cultural symbol production in tourism but also offers actionable insights for developing culturally enriched tourism products, aiming to transform local cultural heritage into lasting symbols for future generations.

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