Exploring the Tactile Elements for Sustainable Perfume Packaging Practice in Art and Design

Abstract

In the world of art and design, sustainable practices are growing in importance, yet the tactile experience of sustainable perfume packaging remains largely overlooked. This research delves into how touch—through elements like texture, weight, shape, and material—can deepen the sensory appeal of perfume packaging, enriching both consumer engagement and educational insights. Traditionally, sustainable materials have been valued for their environmental benefits, but their tactile qualities offer untapped potential to create a more meaningful connection to sustainability.

This study has three main aims: (1) to explore the tactile properties of innovative sustainable materials, including seashell and eggshell waste, and Jesmonite; (2) to investigate how these materials can inspire creativity and awareness in both consumer and educational settings through hands-on experimentation; and (3) to develop sustainable perfume packaging that seamlessly combines sensory appeal with eco-friendly values, providing designers, consumers, and students with an enriched experience.

Using a mixed-method approach, this research gathers insights from expert interviews, interactive workshops, and participant surveys to understand the role of touch in sustainable packaging. Through iterative prototyping and refinement, innovative packaging designs were developed and tested with consumers, designers, and students. The findings show that tactile elements have a powerful influence on how consumers perceive and connect with sustainable packaging, making it not only visually appealing but also engaging to the touch. By integrating tactile qualities into sustainable materials, this study offers a model for environmentally conscious packaging that feels as good as it looks—creating a new form of sustainable luxury that harmonizes sensory engagement with eco-consciousness.

This research provides practical insights for art and design education, encouraging the integration of tactile experiences into curricula to foster more holistic and sensory-aware designers. In supporting the industry’s shift toward sustainable packaging, this study underscores the vital role of touch in communicating a brand’s sustainability message, bridging the gap between environmental responsibility and the pleasure of sensory experience.

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