Interactive Approach to Tea Culture Intra-Generational Communication in Chinese Generation Z

Abstract

With the advancement of technology and changing times, the methods and media for cultural transmission have evolved. As a carrier of traditional Chinese culture, tea culture lacks effective intra-generational forms of transmission within Generation Z.

This study explores the role of interactive methods in fostering intra-generational communication of tea culture among China’s Generation Z and proposes a model to support this cultural transmission.

Through a literature review and in-depth interviews, this study analyzes Generation Z's perceptions and interests in tea culture, establishing a model for intra-generational cultural transmission based on communication theory. An interactive approach, focused on engaging with both external environments and personal reflections, was developed to promote the transmission of tea culture within Generation Z.

Four design-practice studies were conducted, demonstrating that interactions between virtual and Reality positively enhance Generation Z’s interest in and understanding of tea culture. These multi-dimensional interactions led to more active engagement in tea culture transmission, fostering self-identity and the communication of core values.

This study not only theoretically explores and extends methods of cultural transmission by developing an interactive model for the intra-generational transmission of tea culture but also provides extraction Design Elements methods. It offers a fresh perspective on advancing the heritage and development of tea culture.

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