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|Title:||The Factors of customer who choose credit card or debit card for payment when they are go broad|
Silpakorn University. International College
|Abstract:||At present, demand of purchasing goods by using credit cards or debit cards are higher than cash, especially when they are going aboard. Convenience and safety are the main reasons that people use credit cards and debit cards. They do not have to carry a lot of cash while traveling abroad or even strolling in shopping area of department stores of supermarkets in Thailand. Above all, they do not worried to be robbed or get harm by the robbers. Thai people are also using these kind of cards for daily life as similar as in other countries such as Sweden and their neighbor countries as Norway, Denmark and Finland. Sweden becomes an almost entirely cashless society very fast as similar as Nordic neighbors Norway, Denmark and Finland. It is common to use credit card and debit card in South Korea and China rather than using cash. South Korea has Alipay, an online payment services which provided by China. Next, debit card is one type of payment that customer choose for purchasing. Debit card is using as similar as credit card but debit card will withdraw money directly from the holders accounts.
Nowadays, lifestyle of people has been changed, they carry credit card and debit card rather than cash, then in this research I would like to find out that how people use credit card and debit card and are there any problems by using those cards. Credit card and debit card have so many types and brands in Thailand such as Kasikorn Bank, Bangkok Bank or Siam Commercial Bank. They are also separate into 5 types of credit and debit card including MasterCard, Visa, JCB, Union pay and AMEX. |
|Description:||Master of Business Administration (M.B.A.)|
|Appears in Collections:||International College|
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