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Issue Date
Title
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12
BEHAVIOR AND TECHNOLOGY ACCEPTANCE ON MOBILE BANKING SERVICES OF GENERATION X USERS IN BANGKAE DISTRICT IN BANGKOK
Wichada MAINGOENNGAM
;
วิชาดา ไม้เงินงาม
;
SAWANYA THAMMAAPIPON
;
สวรรยา ธรรมอภิพล
;
Silpakorn University. Management Sciences
12
MARKETING MIX FACTORS AFFECTING KRUNG THAI BANK PUBLIC COMPANY LIMITED IN NONG KHAEM BANGKOK PROVINCE' CUSTOMERS BEHAVIORS IN USING KTB DEBIT SMART SHOPPING WITH INSURANCE CARD
Phakpoom KODSILA
;
ภาคภูมิ คชศิลา
;
Kreagrit Ampavat
;
เกริกฤทธิ์ อัมพะวัต
;
Silpakorn University. Management Sciences
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พฤติกรรม
1
Business
1
Debit Cards
1
Generation X user
1
Mobile banking
1
Service Marketing Mix
1
Social Sciences
1
Technological acceptance
1
การยอมรับเทคโนโลยี
1
การใช้บริการธนาคารบนโทรศัพท์มือถือ
.
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