Please use this identifier to cite or link to this item: http://ithesis-ir.su.ac.th/dspace/handle/123456789/4977
Title: The Significance and Impact of Digital Transformation on Tobacco Supply Chain Procurement in China: An Empirical Study
-
Authors: Ziran QU
Ziran QU
Choosak Pornsing
ชูศักดิ์ พรสิงห์
Silpakorn University
Choosak Pornsing
ชูศักดิ์ พรสิงห์
pornsing_c@su.ac.th
pornsing_c@su.ac.th
Keywords: Digital Transformation
Tobacco Industry
Supply Chain Procurement
Empirical Study
China's Tobacco Market
Digital Economy
Logistics Performance
Greyscale Evaluation
Fuzzy Analytical Hierarchy Process (Fuzzy-AHP)
Supply Chain Management
Information Technology
Issue Date:  28
Publisher: Silpakorn University
Abstract: This research aims to understand and quantify the impact of digital transformation on tobacco supply chain procurement in China. An empirical study is conducted focusing on Yuxi Zhongyan Tobacco Seed Co., Ltd as a case study. The significance and objectives of the research are presented first. Then a literature review synthesizes previous studies on supply chain procurement evaluation, logistics and supply chain performance, digital empowerment, and tobacco industry digital transformation. Next, the methodology based on the Greyscale Evaluation method and Fuzzy Analytical Hierarchy Process is detailed, including designing the evaluation indicator system, determining weights, and establishing the performance model. Data analysis provides results on the differences in supply chain performance across cities and enlightenment for management practices. Finally, conclusions summarize the influence of digital transformation on flexibility, efficiency, costs, competitive advantage, and strategic leverage. The research contributes an assessment framework and implications to guide the digital upgrade of tobacco supply chains in China.
-
URI: http://ithesis-ir.su.ac.th/dspace/handle/123456789/4977
Appears in Collections:Engineering and Industrial Technology

Files in This Item:
File Description SizeFormat 
650920050.pdf2.19 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.