Inheritance and Innovation of Chaoshan Intangible Cultural Heritage in Cultural Tourism

Abstract

This dissertation explores the integration of Chaoshan’s intangible cultural heritage (ICH) with modern tourism innovation, particularly leveraging its designation as a “City of Gastronomy.” The main objectives of this study are to assess the current status of ICH protection and tourism utilization in Chaoshan, analyze the specific impacts of cultural heritage tourism on ICH protection and transmission, and propose targeted protection and development strategies. This research employs Cultural Capital Theory, Tourism Motivation Theory, and Cross-Cultural Adaptation Theory to comprehensively analyze the dynamic interaction between Chaoshan’s cultural heritage and its tourism industry.

The mixed-methods approach was used in this study, involving qualitative and quantitative data collection and analysis. Qualitative insights were gathered through semi-structured interviews with 23 individuals, consisting of tourists, tourism workers, museum staff, and ICH conservationists. Quantitative data were collected from a survey of 895 participants to validate the research hypotheses. Additionally, data from the “Chaoshan Cultural Experience Day – Intangible Cultural Heritage Activity Week” event at City College Huizhou were collected through the responses to questionnaires from 307 participants, focus group interviews with 30 people, and expert evaluations.

The findings indicate that cultural heritage tourism activities, particularly culinary tourism, positively and negatively impact Chaoshan ICH. Innovative strategies adopted in Chaoshan, including digital platforms and social media, have effectively leveraged the title “City of Gastronomy.” However, challenges remain in aligning tourists’ expectations with their actual experiences.

This dissertation offers practical recommendations for enhancing the authenticity of cultural activities, improving tourism policies, and developing educational initiatives. By addressing gaps in cultural protection and leveraging contemporary technologies, this research contributes to sustainable tourism practices that respect and celebrate Chaoshan’s rich cultural traditions.

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