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Issue Date
Title
Author(s)
12
MARKETING MIX FACTORS AFFECTING THE GOVERNMENT SAVINGS BANK’S CUSTOMER DECISION IN USING CREDIT CARD BANGLEN BRANCH NAKHON PATHOM
Nachwicha SAMBOONTIANG
;
ณัชวิชา สามบุญเที่ยง
;
Kreagrit Ampavat
;
เกริกฤทธิ์ อัมพะวัต
;
Silpakorn University. Management Sciences
12
Marketing Strategies of the Thai Restaurant Business with Michelin Star for Chinese Tourists in Gastronomic Tourism
Premrudee CHAIRUNGRUANGSIN
;
เปรมฤดี ชัยรุ่งเรืองสิน
;
Chisnupong Sirichodnisakorn
;
ชิษณุพงศ์ ศิริโชตินิศากร
;
Silpakorn University. Management Sciences
12
OPERATIONAL FACTORS INFLUENCING DEVIANT BEHAVIOR AT WORK PLACE THROUGH WORK STRESS. A CASE STUDY OF EMPLOYEES OF THE GOVERNMENT SAVINGS BANK AT THE HEAD OFFICE
Kittanai JUNTATIPPAWAT
;
กฤตนัย จันทาทิพวัฒน์
;
AMARIN TAWATA
;
อมรินทร์ เทวตา
;
Silpakorn University. Management Sciences
10
Quality of Work Life and Job Stress Effecting Intention to Quit Work of Personnel in Somdet Chaopraya Institute of Psychiatry
Benyapa SIRIPHUNATAD
;
เบญญาภา ศิริปุณทัศน์
;
AMARIN TAWATA
;
อมรินทร์ เทวตา
;
Silpakorn University. Management Sciences
10
The effect of leader member exchange and Perceived Organizational Support toward Frontline Employees Service Innovation Behavior
Nattanan LERTTHANAN
;
ณัฐนันท์ เลิศฐานันตร์
;
CHUANCHUEN AkKAWANITCHA
;
ชวนชื่น อัคคะวณิชชา
;
Silpakorn University. Management Sciences
10
Factors Affecting Intention to Use Payment Services by QR Codes of Retailers
Orawan NIYOMMANGMEE
;
อรวรรณ นิยมมั่งมี
;
AMARIN TAWATA
;
อมรินทร์ เทวตา
;
Silpakorn University. Management Sciences
10
CONTINUOUS QUALITY IMPROVEMENT AFFECTING INNOVATIVE BEHAVIOR OF MEDICAL EMPLOYEES IN PRIVATE HOSPITAL AT BANGKOK AREA
Rujires NHUNNAK
;
รุจิเรศ หนุนนาค
;
AMARIN TAWATA
;
อมรินทร์ เทวตา
;
Silpakorn University. Management Sciences
10
The Influence of Service Quality, Perceived Value, and Brand Image towards Willing to Pay through Customer Satisfaction of Government Savings Bank in the Western area of Thailand
Chutima KANJAN
;
ชุติมา แก่นจันทร์
;
CHUANCHUEN AkKAWANITCHA
;
ชวนชื่น อัคคะวณิชชา
;
Silpakorn University. Management Sciences
10
Developing a Marketing Strategy for Native Textile in Phetchaburi Province
Chawanlak YOOYAM
;
ชวัลลักษณ์ อยู่แย้ม
;
Attama Boonpalit
;
อัฏฐมา บุญปาลิต
;
Silpakorn University. Management Sciences
10
5A Marketing Strategy and Customers Decision to Buy Organic Goods
Kotchawan WETCHAPITAK
;
กชวรรณ เวชชพิทักษ์
;
Kreagrit Ampavat
;
เกริกฤทธิ์ อัมพะวัต
;
Silpakorn University. Management Sciences
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Subject
15
Administrative and support servic...
11
Management and administration
8
Accommodation and food service ac...
8
ส่วนประสมทางการตลาด
7
Marketing Mix
7
Other service activities
6
Marketing and advertising
5
COVID-19
5
Education
5
Hotel, restaurant and catering
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2023
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2022
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2021
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2020
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2019
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