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Showing results 1 to 11 of 11
Issue DateTitleAuthor(s)
12BABY BOOMERS AND THEIR SHOPPING BEHAVIORS: THE DECISION PROCESS TO PURCHASE ALL PRODUCT THROUGH SOCIAL MEDIAThanyalak SUMANANUSORN; ธัญลักษณ์ สุมนานุสรณ์; Sira    sriyothin Sriyothin; ศิระ ศรีโยธิน; Silpakorn University. Management Sciences
25THE CREDIBILITY FACTORS OF THE ONLINE SOCIAL MEDIA INFLUENCERS AFFECT IN  DECISION PROCESS OF PURCHASING OF THE COSMETICS IN THE BANGKOK METROPOLITAN AREAChalita BUMRUNG; ชลิตา บำรุง; SIRA    SRIYOTHIN SRIYOTHIN; ศิระ ศรีโยธิน; Silpakorn University. Management Sciences
18The development of the commercial area surrounding the MRT station and the marketing communication that affect the decision making process for Metropolitan Rapid Transit Chalong Ratchadham Line (MRT purple line Tao poon to Khlong Bang Phai Station)Kingkanchana ASAYUT; กิ่งกาญจนา อาสายุทธ; SIRA    SRIYOTHIN SRIYOTHIN; ศิระ ศรีโยธิน; Silpakorn University. Management Sciences
24FACTOR AFFECTING THE DECISION MAKING ON PURCHASINGTOM TOP TANK PRODUCT OF LGBTIQ FROM THE ONLINE APPLICATIONPatnicha PATTANASIRI; พัฏฐ์ณิชา พัฒนศิริ; SIRA    SRIYOTHIN SRIYOTHIN; ศิระ ศรีโยธิน; Silpakorn University; SIRA    SRIYOTHIN SRIYOTHIN; ศิระ ศรีโยธิน; sira@ms.su.ac.th; sira@ms.su.ac.th
18FACTORS AFFECTING CONSUMERS DECISION PROCESS TO USE CUSTOMER SERVICE AT RATCHABURI PEA SHOPPanupong CHULANUPHAN; ภานุพงศ์ จุลานุพันธ์; SIRA    SRIYOTHIN SRIYOTHIN; ศิระ ศรีโยธิน; Silpakorn University. Management Sciences
25FACTORS INFLUENCING DECISION MAKING IN TRANSPORTATION SYSTEM OF KERRY EXPRESS (THAILAND) CO., LTD. : A CASE STUDY OF STUDENTS FROM HIGHER EDUCATION INSTITUTES IN NAKHON PATHOM PROVINCEPapinda KAMMANEE; ปภินดา คำมณี; SIRA    SRIYOTHIN SRIYOTHIN; ศิระ ศรีโยธิน; Silpakorn University. Management Sciences
18Factors Influencing the Buying Decision Process for Green Mate Ready-to-Drink Fruit Juice Among Consumers in Ratchaburi ProvinceJureeporn CHONJAI; จุรีพร ช้อนใจ; SIRA    SRIYOTHIN SRIYOTHIN; ศิระ ศรีโยธิน; Silpakorn University. Management Sciences
4Factors influencing the intention to buy condominiums along the MRT Blue Line Bang Sue - Tha Phra for future residence and investment.Kanokwan BERKBAN; กนกวรรณ เบิกบาน; Sira    Sriyothin Sriyothin; ศิระ ศรีโยธิน; Silpakorn University; Sira    Sriyothin Sriyothin; ศิระ ศรีโยธิน; sira@ms.su.ac.th; sira@ms.su.ac.th
12Happiness in Workplace Affecting Organizational Commitment Attitudes and Performance Efficiency of Operating Generations Y Employee of a Logistics Company in Bangkok Thammarat CHUMCHUEN; ธรรมรัตน์ ชุ่มชื่น; Sira    sriyothin Sriyothin; ศิระ ศรีโยธิน; Silpakorn University. Management Sciences
18Marketing Strategies Influencing Consumers' Purchasing Decision Process A Newly Restaurant Case Study Krua Ban Yai Seafood RestaurantNatwadee HOMBOONYONG; ณัฐวดี หอมบุญยงค์; SIRA    SRIYOTHIN SRIYOTHIN; ศิระ ศรีโยธิน; Silpakorn University. Management Sciences
18Service marketing strategies that influence the decision to use the computer repair shop of Bang Khae population BangkokSupansa YOTSANG; สุพรรษา ยศแสง; SIRA    SRIYOTHIN SRIYOTHIN; ศิระ ศรีโยธิน; Silpakorn University. Management Sciences
Showing results 1 to 11 of 11