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Showing results 1 to 19 of 19
Issue DateTitleAuthor(s)
4Acceptance of Service Innovation Influencing Bank Employees' Work Efficiency at Bangkok Bank, Pathum Thani Branch, amidst the COVID-19 PandemicNichada NOPPHARAT; ณิชาดา นพรัตน์; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; pasunon@gmail.com; pasunon@gmail.com
24Adaptation of fashion clothing entrepreneurs in department stores during COVID-19 in Bangkok MetropolisKamontip PLAISAP; กมลทิพย์ พลายทรัพย์; Prasopchai Pasunon; ประสพชัย พสุนนท์; Silpakorn University; Prasopchai Pasunon; ประสพชัย พสุนนท์; pasunon@gmail.com; pasunon@gmail.com
2BEHAVIOR AND PERCEPTION CHOOSING TO CHOOSING TO USE OF DIGITAL BANKING OF KASIKORNBANK PUBLIC COMPANY LIMITED USERS IN NAKORNPATHOMWeeraporn JUNGSAWAT; วีรภรณ์ จึงสวัสดิ์; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
2Behavior of Thai Tourists in Cultural Tourism Chachoengsao ProvinceSukanya PUAKSANIT; สุกัญญา พวกสนิท; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
12The Canonical Correlation Analysis Between Marketing Mix and Decision Factors to choosing ShopUp website service of Netdesign Host Company LimitedNid PRASERTPHOL; นิจ ประเสริฐผล; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
10THE CANONICAL CORRELATION OF DWR4THAI APPLICATE ACCEPTANT TECHNOLOGY AND AGRICULTURIST IN NONTHABURI INTEND TO USE IT FOR DEVELOPING WITH ENDURE COMMUNITY Pitchaya AMARIT; พิชญะ อมฤทธิ์; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
18The canonical correlation of technology acceptance and expectations in chosing AirBnB application and website of Thai millenial touristsMariya THRAENHART; มาริยา เธรนฮาร์ท; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
29The Canonical Correlation Analysis Between Service Marketing Mix and Domestic Economy for The Investment Decision in Long Term Equity Fund of Krungthai Bank Public Company Limited State Enterprise EmployeesNuch PRASERTPHOL; นุช ประเสริฐผล; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
4A Causal Structure Model of Healthy Rice in Thailand: An Exploratory Component Analysis and Loyalty StrategyPoschanan BOONCHUAI; พสชนันท์ บุญช่วย; Prasopchai Pasunon; ประสพชัย พสุนนท์; Silpakorn University; Prasopchai Pasunon; ประสพชัย พสุนนท์; pasunon@gmail.com; pasunon@gmail.com
18CLUSTERING OF FINANCIAL PRODUCT QUALITY PERCEPTION: A CASE STUDY OF SCB PLANET CARD IN BANGKOKJuthaluk KASEM; จุฑาลักษณ์ เกษม; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
29THE DEVELOPMENTS INDICATORS FOR EVALUATING INDIVIDUAL INNOVATIVENESS OF ORGANIZATION IN THAILAND CONTEXT : APPLIED WITH EMPLOYEE OF PROVINCIAL ELECTRICITY AUTHORITYNattawut SOMBUNTAWEE; ณัฐวุฒิ สมบูรณ์ทวี; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
4Digital Marketing Strategies That Affect Consumer Behavior in Products Purchasing Via ShopeePhannita MUENBOON; พัณณิตา เหมือนบุญ; Prasopchai Pasunon; ประสพชัย พสุนนท์; Silpakorn University; Prasopchai Pasunon; ประสพชัย พสุนนท์; pasunon@gmail.com; pasunon@gmail.com
18FACTOR ANALYSIS OF FASHION INTERNATIONAL LUXURY BRAND PERCEPTION : A CASE STUDY OF BALENCIAGA BRAND WITH GENERATION-Y CONSUMERJutiporn RADSADONDEE; จุติพร ราษฎรดี; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
17FACTORS AFFECTING THE DECISION TO REFUND PERSONAL INCOME TAX VIA PROMPTPAY OF PERSONAL INCOME TAXPAYERS FILING TAX RETURN THROUGH THE INTERNET IN NAKHON PATHOM PROVINCEAnassayapa BOONROD; อณัศยาภา บุญรอด; Prasopchai Pasunon; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
4FACTORS OF DIGITAL LITERACY AND ACCEPTANCE OF TECHNOLOGY INFLUENCING DECISION TO BUY DIGITAL LOTTERY TICKETS. THROUGH THE "PAOTANG" APPLICATION OF CONSUMERS IN BANGKOKNatipas JUNTRASORN; นธิภาส จันทรศร; Prasopchai Pasunon; ประสพชัย พสุนนท์; Silpakorn University; Prasopchai Pasunon; ประสพชัย พสุนนท์; pasunon@gmail.com; pasunon@gmail.com
28FOOD FESTIVAL DESIGN BY EXPERIENCE ECONOMY THROUGH THEORY OF PLANNED BEHAVIOR OF FOOD TOURISTSPrinnaporn BUNRANGSEE; ปฤณพร บุญรังษี; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; pasunon@gmail.com; pasunon@gmail.com
1THE MODEL OF TOURIST LOCAL FOOD DESTINATION IMAGE IN THAILANDNanoln DANGSUNGWAL; ณนนท์ แดงสังวาลย์; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
12Proposed Policy in Managing Capabilties of Occupational to Improve the Quality of Life for People with DisabilitiesThitiwat TONGKAEW; ฐิติวัจน์ ทองแก้ว; Prasopchai Pasunon; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences
12RETAINING TALENT PEOPLE, FACTORS CRITERIA OF INTENTION TO STAY AND FACTORS CRITERIA OF INTENTION TO LEAVE FOR PHYSICIANS IN THAI PRIVATE HOSPITALAtthapol ONGCHAIVATANA; อรรถพล องค์ชัยวัฒนะ; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences